About Time, or Cereal Cafe

The gist: This Monday, mega-brand Kellogg’s celebrated American independence with the opening of their first ever permanent cafe — a Manhattan restaurant dedicated to cereal. With dine in and takeout available, the menu ranges from $6-8 and features a wide bevy of milk- and ice cream-based dishes. Journee’s Anthony Rudolf and Sandra di Capua teamed up with cereal impresario in her own right, Christina Tosi (Milk Bar) to collaborate on the all-day breakfast menu. Options include the Pistachio Lemon, featuring Frosted Flakes, lemon zest and thyme and sundaes like the Life in Color: Fruit Loops, lime zest, marshmallow, passion fruit jam

Well, it took until
July 2016
for someone to come up
with the idea
that people
not just granola
muesli with a few
almonds here and there
but sea salt pistachio.
Reminds me of the time
a friend got a job
naming nail polishes
for Revlon. They
wanted to move away
from RED. I suggested
both Zebra
and Baboon
but both
were a No.

Esther Cohen
Let me tell you why I'm here, and why I hope you'll join me. I am here to poem, to play with words, to tell stories when I can, and to ask you for yours. Words are what I love, how I see, and what I say. Words are how I know my life, and how I find my friends. I'm here to ask you to join me. Right here. To send me your stories, and your poems. And to read mine when you can.


  1. I worry about people who can’t recognize baboon and zebra as perfect names for lipstick.

    I enjoy your perfect poems.


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